I spoke to the owners, and they granted us permition to use their wonderful place, for the shoot of the budding artists and their guitars. As it turned out, The Hard Rock Cafe was so thrilled, that theme was Rock N' Roll that they became the indoors gallery for a month as well!
2) Once you are in a new location look hard into CONTEXT AND OBJET. It is very important to develope your awareness about things huge and little as they are critical parts to a story. The set is a mix of a bunch of things working together for a particular event. However, there are sets within sets, and details are of making or breaking importance.
3) Make suggestions to the producers and let them run the show by taking them to your predetermined places of choise. Making the producers life easy is a very important part of your work. Look at it as a win-win situation. Make them love your set, and allow them to be the heros of the shoot, as your work will printed for many to see, and that is a great reward. However, when a producer looks for "the photographer", she/he will remember the one that made them a success, and this is priceless.
4) Talk to the people, models, clients about their feelings for the shoot. What they love and what they hate is very important. Most people have good and bad sides, and in photography, I have learned, that a lot of people say please take the picture from this side (they like the way the look from that position) as it is the pose that suits them best. This may sound as a metaphor, however, it is better to get on the right side of moods, personalities and feelings to get a smooth and relaxed flow of things while you work. Pressure and time are great foes to deal with and getting by these things is not easy. So ask to please and they will love you.
5) Make sure you give out business cards, they are the cheapest form of advertising.
6) Try to use the shoot to increase your files. You never know when they will make you money.